St Olav Kiropraktorklinikk


For my Semester Project 1 I was asked to worked with a real world client. I was fortunate enough to be asked by my chiropractor to make a complete brand redesign with a new logo, web design and print materials. Plus after I made the website he asked me to do a photoshoot of him and his clinic.

Design Process

I begin by defining the brand’s purpose and target audience (target market personas 1 and 2). This helped me establish the direction and goals of the brand, as well as the types of customers the brand will be targeting.

Next, I research the market and competitors to understand the competitive landscape and identify opportunities for differentiation. (market research, analyzing competitors’ branding strategies, and identifying gaps in the market that the brand can fill )

With this information, I develop the brand’s messaging and positioning. This involves creating a unique value proposition, outlining the key benefits of the brand, and establishing the brand’s personality and tone of voice. (picture 3 and 4)

I then create the visual identity of the brand, including elements such as the logo, typography, color palette, and imagery. These elements  where made to be consistent with the brand’s messaging and positioning, and help visually communicate the brand’s values and personality.

Mood board

The colour palett:
I chose a blue, white, and red theme because it gives off a professional and clinical feeling. It is also contemporary and calming, which helps to communicate professionalism and precision. These colors are well-suited for a healthcare practitioner.

In order to create a modern and professional aesthetic, I selected a sans serif typeface for the brand’s visual identity. Specifically, I chose Poppins Regular and Bold for their sleek, contemporary appearance. 

Brand style guide

Logo Design

The logo is made with a modern sans’ serif typeface- Poppins bold. Poppins is one of the Geometric sans’ serif typefaces have been a fashionable design tool for building websites. Each letterform is
Mono linear, with optical corrections applied to stroke joints.

I’ve used a dark blue hue for the icon to represent calmness and responsibility as well as strength and reliability. As a chiropractor I wanted it to have a medical feeling.

The icon is in an “S” shape like the first letter of the clinic as well as the shape of the human spine. The openings in the back of the shape represent vertebrae of the spine. The logo looks clean, and fresh, but has a classic feeling to it because it is simple.

The clinic’s brand identity is well represented, and the possibility of using the logo on a variety of platforms and sizes is present.

For the whole project design process I’ve used Adobe Photoshop, Lightroom, Illustrator, InDesign and WordPress

Business Card

The business card design is made with a modern sans’ serif typeface- Poppins regular and bold. I started the layout design process by
making a golden ration illustration so that I can use it to make an elegant and simple card.