Screen based design 1 task-2

Date

Surf the web and pick three websites to work from:

  • A non-profit organization (for example a charity that cares for the homeless)
     
  • A retailer (for example a clothes or flower shop)

  • A service provider (for example a hairdresser, accountant, or builder) 

Answer the following questions for each of the three websites:

1. https://www.savethechildren.org/ 

  • What do you think the main goal of the website is?It appears that the main goal of the website is to raise awareness about the work of the Save the Children organization and to encourage visitors to support their efforts through donations or other forms of engagement.
     
  • What elements in the design are helping the users meet the website’s goals? (Look at the calls-to-action, navigation, and other design elements.)Calls-to-action, such as “Donate Now” and “Take Action,” are prominently displayed throughout the website. There is also a clear and intuitive navigation menu that allows users to easily find information about the organization and its work.
     
  • Who is the main target audience? Name at least five characteristics that define this group of people.The main target audience are individuals who are interested in supporting the work of Save the Children, as well as people that have a concern for children’s welfare, a desire to make a positive impact on the world, and a willingness to take action to address social and humanitarian issues.
     
  • How was the design used to attract this group of people? Discuss things like color, font choices, photography or images, style, and layout.The design of the website uses a combination of visually appealing and emotionally powerful elements, such as images of children and families in need. The color scheme of the website, which uses a combination of reds, greys, blues and whites, helps to create a sense of trustworthiness and reliability, while the use of simple, sans-serif fonts helps to keep the focus on the content and messages of the website.
     
  • How did you perceive this brand and its overall brand image? Was it serious, conservative, light-hearted and vibrant? Use your experience on the website plus any previous interactions you have had with the brand to motivate your answer.Overall, I perceive the Save the Children brand as serious and committed to making a positive impact on the world. This impression is reinforced by the content of the website, which focuses on the organization’s efforts to address issues such as child poverty, malnutrition, and violence against children.

     

  1. https://www.veromoda.com/ 
  • What do you think the main goal of the website is?It appears that the main goal of the website appears to be to display the fashion products offered by the Vero Moda brand and to encourage visitors to buy them.

     

  • What elements in the design are helping the users meet the website’s goals? (Look at the calls-to-action, navigation, and other design elements.)Elements in the design that help users achieve the goal of the website, such as making purchases, include buttons that encourage users to take action, like “Shop now” and “New arrivals,” which are prominently displayed on the website. The navigation menu is easy to use and allows users to easily browse and filter products. There is also a search bar that allows users to quickly find specific products or categories.
     
  • Who is the main target audience? Name at least five characteristics that define this group of people.The main target audience for the website appears to be fashion-conscious young women, who are looking for stylish and affordable clothing options. Some characteristics that might define this group of people could include an interest in fashion trends, a desire for self-expression through their clothing choices.

     

  • How was the design used to attract this group of people? Discuss things like color, font choices, photography or images, style, and layout.The design attracts this group of people uses a combination of visually appealing and fashionable elements, such as high-quality product images, bold colors, and stylish fonts. The overall style and layout of the website is modern and trendy, which aligns with the brand’s fashion-forward image.

     

  • How did you perceive this brand and its overall brand image? Was it serious, conservative, light-hearted and vibrant? Use your experience on the website plus any previous interactions you have had with the brand to motivate your answer.Overall, I perceive the Vero Moda brand as youthful and fashion-conscious, with a focus on style and affordability. This impression is reinforced by the website’s content and design, which features a wide range of clothing and accessories presented in a visually appealing way.

     

  1. https://www.oslohair.no/,
  • What do you think the main goal of the website is?The main goal of the website appears to be to provide information about the Oslo Hair salon and its services, and to encourage visitors to book appointments.

     

  • What elements in the design are helping the users meet the website’s goals? (Look at the calls-to-action, navigation, and other design elements.)“Book now” and “Contact us,” are displayed throughout the website, as well as a clear and intuitive navigation menu that allows users to easily find information about the salon and its services. There is also a search bar that allows users to quickly find specific information or categories of interest.
     
  • Who is the main target audience? Name at least five characteristics that define this group of people.The main target audience for the website appears to be the people with a desire for high-quality and professional services, an interest in personal grooming and appearance, and a willingness to spend money on beauty treatments.
     
  • How was the design used to attract this group of people? Discuss things like color, font choices, photography or images, style, and layout.The design of the website uses visually appealing and stylish elements, like pictures of the salon’s services and satisfied customers. The website’s black and white color scheme gives off a sophisticated and stylish vibe, and the simple font keeps the focus on the website’s content and messages.

     

  • How did you perceive this brand and its overall brand image? Was it serious, conservative, light-hearted and vibrant? Use your experience on the website plus any previous interactions you have had with the brand to motivate your answer.Overall, I perceive the Oslo Hair brand as stylish and professional, with a focus on providing high-quality hair and beauty services. This impression is reinforced by the content and design of the website, which emphasizes the salon’s expertise and commitment to customer satisfaction. It seems like it is geared towards a more style-conscious and professional audience.

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