A Visual Journey
from 1950 to 1980
AI image prompting
About the project
In this project, I aimed to craft a visually captivating folded leaflet for Noroff’s Graphic Design Department’s Bergen exhibition. My goal was clear: showcase four graphic design styles from 1950 to 1980 with brief descriptions, social influences, influential designers, and unique graphic elements. I ensured each design choice aligned with the project’s objectives, incorporating Noroff’s branding while considering our target personas’ interests and aspirations. My mission was to create an educational and inspiring experience that bridged the past and present in graphic design.
In conducting research and defining our target market, I delved into understanding the intricacies of our audience. Artistic Lana, an aspiring artist with a passion for modern art, and Designer David, a seasoned graphic designer seeking inspiration from the past, served as our guiding personas. Through thorough analysis of their demographics, psychographics, and goals, we strategically tailored our exhibition and leaflet to resonate with their interests and aspirations. This approach ensured that our project would be engaging and relatable to a diverse audience, ultimately enhancing the exhibition’s impact.
The creation of mood board was a pivotal step in shaping the visual identity of our project. Drawing inspiration from Noroff’s brand colors of black, red, and white, I integrated these hues throughout the design process. These colors not only stayed true to Noroff’s established branding but also created a cohesive and visually striking aesthetic that aligned perfectly with the exhibition’s objectives.
Format, Illustration & Design
In crafting the leaflet’s format, I explored various folds, aiming for originality, and was inspired by a hexagon-shaped design resembling a flower. After sketching and refining it in Adobe Illustrator, I successfully created a captivating and practical format.
For the illustration process, I researched each graphic design style’s essence from its era and experimented with AI Midjourney to streamline creativity. After refining the AI-generated results in Adobe Illustrator, I achieved a balance between historical accuracy and contemporary interpretation, infusing each design with a unique essence.
Leaflet Format & Design
After completing the illustrations, I revisited the leaflet’s design for refinement. Initially, I had chosen an A4 size format with the hexagon positioned pointed side up. However, during the test print, I realized that the text was too small, and space was insufficient for all the information. Additionally, the illustrations were in the wrong order. To address these issues, I switched to an A3 paper size and reoriented the design vertically, ensuring a cohesive layout. On the backside, I incorporated a hexagon-inspired timeline with a more pronounced geometric shape. After finalizing and printing, I identified some information placement issues and added user-friendly arrows to guide the unfolding process, making the leaflet’s usability more intuitive.
Printed on a home printer as a prototype