Empathy has made an advert effective in reaching the correct audience in these two examples:
This poster really puts things into perspective. When one child is holding a gun that is legal and the other one kinder egg that is banned, it realy makes you think. The designers has put themselves into the feet of the consumer, knowing that a message like this will be impactfull and making such a bizzare situation more obviuse.
Photo nr2: https://www.boredpanda.com/blog/wp-content/uploads/2014/01/creative-print-ads-41.jpg
Photo nr1: https://www.boredpanda.com/blog/wp-content/uploads/2014/01/creative-print-ads-31.jpg